We hear a lot around about the importance of change and innovation to organizations, and how, in this industry, who is not running forward is being left behind. I particularly don’t like to see innovation as a race, because it depends on so much more than just time and, as…


On a first and more superficial note, usability clearly impacts on how well an user or any people involved in the process will perform a task/job. A well-designed usability experience will help the user throughout his/her journey by being intuitive, easy to achieve goals, and easy to learn. On top…


Katy Davis (AKA Gobblynne) www.gobblynne.com

Diversity in development teams is very important to achieve better solutions. Especially when we are dealing with innovation or open-ended projects. Merging different views from different perspectives is fundamental to avoid bias and improve decision-making.

But here goes one point. Multidisciplinarity is not the same as diversity. Putting up a…


As designers, we should always think about how users will interact with our solution, and how will it sustain our business model. But the sweet-spot is a lot more complex. At least 6 parts should be taken into consideration when thinking a holistic design:

  • society improvement: how will this solution…


Photo by Franki Chamaki on Unsplash

Data Science, Data Analysis, Data Engineering. Data this, data that. A collateral effect of the rise of Artificial Intelligence (AI) in the 4.0 industry is putting the word Data in front of everything expecting it will become more relevant and sell more. When we overuse a term it tends to…


“The Analytical Engine has no pretensions whatever to originate anything. It can do whatever we know how to order it to perform.” — Lady Lovelace [Faster than Thought, B. V. Bowden 1953, Note G, page 398]

Watercolour portrait of Ada King, Countess of Lovelace, circa 1840, possibly by Alfred Edward Chalon

Augusta Ada King, Countess of Lovelace, was an English mathematician on the beginning of…


There are some questions our society is still unable to answer. Who are we? What’s the purpose of it all? What’s the meaning of life? They are deep philosophical questions that involve intense reflecting and discussing. I believe it is very important to think and talk about them, to exchange…


This text is part of a 3-piece series I am doing on historic concepts of creativity and it’s etymology. Much of what we believe today is a result from such previous thoughts, and I find it interesting to see how they merged and changed until reaching more contemporary conceptions (and…


A service is only as consistent as the control you have over it. An this is where this Skill comes at hand. Service Blueprint is an incredibly broad technique able to give a wide and heuristic view of how your service works (or could work if done properly). Since services…


This text is part of a 3-piece series I am doing on historic concepts of creativity and it’s etymology. Much of what we believe today is a result from such previous thoughts, and I find it interesting to see how they merged and changed until reaching more contemporary conceptions (and…

Luiz Fernando Botega

I work as an interdisciplinary Service/UX designer & manager specialized in service management for data-driven business and digital transformation.

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