We hear a lot around about the importance of change and innovation to organizations, and how, in this industry, who is not running forward is being left behind. I particularly don’t like to see innovation as a race, because it depends on so much more than just time and, as we say in Brazil, “the hurried person eats raw food”. For me, innovation is about collaboration, observation, empathy (this overused word) and mainly strategy. Far away from a race, who gets there first is not necessarily the winner because they may have run in the wrong direction. …


On a first and more superficial note, usability clearly impacts on how well an user or any people involved in the process will perform a task/job. A well-designed usability experience will help the user throughout his/her journey by being intuitive, easy to achieve goals, and easy to learn. On top of that, even if the user is not able to achieve success, he/she should not feel that it was his/her fault (because normally it will not be). …


Katy Davis (AKA Gobblynne) www.gobblynne.com

Diversity in development teams is very important to achieve better solutions. Especially when we are dealing with innovation or open-ended projects. Merging different views from different perspectives is fundamental to avoid bias and improve decision-making.

But here goes one point. Multidisciplinarity is not the same as diversity. Putting up a group with one designer, one engineer, one programmer and one marine-biologist does not necessarily imply diversity. If they all come from similar backgrounds, with similar life-styles and ways of thinking, the team may not be able to widely explore options and engage in valuable discussions. …


As designers, we should always think about how users will interact with our solution, and how will it sustain our business model. But the sweet-spot is a lot more complex. At least 6 parts should be taken into consideration when thinking a holistic design:

  • society improvement: how will this solution interact with society? Are we promoting a better society, or at least not making it worse? Are we able to soften any social vulnerability?
  • environmental sustainability: which impacts does our solution have in nature? Are we thinking about the whole development cycle, from crib to cradle?
  • users experience: in the…


Photo by Franki Chamaki on Unsplash

Data Science, Data Analysis, Data Engineering. Data this, data that. A collateral effect of the rise of Artificial Intelligence (AI) in the 4.0 industry is putting the word Data in front of everything expecting it will become more relevant and sell more. When we overuse a term it tends to lose meaning, becoming different things for different people. We started using Data (insert-word-here) to designate several things and, in the end, we may have stopped to understand each other.


“The Analytical Engine has no pretensions whatever to originate anything. It can do whatever we know how to order it to perform.” — Lady Lovelace [Faster than Thought, B. V. Bowden 1953, Note G, page 398]

Watercolour portrait of Ada King, Countess of Lovelace, circa 1840, possibly by Alfred Edward Chalon

Augusta Ada King, Countess of Lovelace, was an English mathematician on the beginning of the XIX century, being the first computer programmer. Her most famous algorithm was developed to be used on the Charles Babbage’s Analytical Engine (a computer prototype) to compute Bernoulli numbers, though the machine never came out of paper while she was alive. …


There are some questions our society is still unable to answer. Who are we? What’s the purpose of it all? What’s the meaning of life? They are deep philosophical questions that involve intense reflecting and discussing. I believe it is very important to think and talk about them, to exchange ideas, to let the mind flow; maybe even more than positivize and answer. When we get this deep into philosophy, sometimes the path is more important than the ending.

But I’m not here to try to answer or give my view in any of these big questions, and I guess…


This text is part of a 3-piece series I am doing on historic concepts of creativity and it’s etymology. Much of what we believe today is a result from such previous thoughts, and I find it interesting to see how they merged and changed until reaching more contemporary conceptions (and misconceptions). The views I’ll present here in no shape or form neglects the plurality of concepts that exists or existed, but how schools of thinkers thought about creation given their socio-historical period. …


A service is only as consistent as the control you have over it. An this is where this Skill comes at hand. Service Blueprint is an incredibly broad technique able to give a wide and heuristic view of how your service works (or could work if done properly). Since services are around all products, this technique can and should be used in most development efforts. Knowing how each piece fits with others gives a necessary know-how to search for improvements, define metrics, and create better solutions.

Photo by Alvaro Reyes on Unsplash

Adding context

Before diving in the skill itself, it is good to mention that the Blueprint…


This text is part of a 3-piece series I am doing on historic concepts of creativity and it’s etymology. Much of what we believe today is a result from such previous thoughts, and I find it interesting to see how they merged and changed until reaching more contemporary conceptions (and misconceptions). The views I’ll present here in no shape or form neglects the plurality of concepts that exists or existed, but how schools of thinkers thought about creation given their socio-historical period. …

Luiz Fernando Botega

I work as an interdisciplinary Service/UX designer & manager specialized in service management for data-driven business and digital transformation.

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