On a first and more superficial note, usability clearly impacts on how well an user or any people involved in the process will perform a task/job. A well-designed usability experience will help the user throughout his/her journey by being intuitive, easy to achieve goals, and easy to learn. On top…

Katy Davis (AKA Gobblynne) www.gobblynne.com

Diversity in development teams is very important to achieve better solutions. Especially when we are dealing with innovation or open-ended projects. Merging different views from different perspectives is fundamental to avoid bias and improve decision-making.

But here goes one point. Multidisciplinarity is not the same as diversity. Putting up a…

As designers, we should always think about how users will interact with our solution, and how will it sustain our business model. But the sweet-spot is a lot more complex. At least 6 parts should be taken into consideration when thinking a holistic design:

  • society improvement: how will this solution…

A service is only as consistent as the control you have over it. An this is where this Skill comes at hand. Service Blueprint is an incredibly broad technique able to give a wide and heuristic view of how your service works (or could work if done properly). Since services…

Luiz Fernando Botega

I work as an interdisciplinary Service/UX designer & manager specialized in service management for data-driven business and digital transformation.

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